Out with the Old
…Vine is a video service without a play button. This was intentional. Old things are beautiful, but new things should look, well… new. That’s why Vine doesn’t have a play button. It also doesn’t have a pause button, a timeline scrubber, a blinking red light, or dials and a brushed-metal finish to give you the impression that you’re using a dusty video camera.
Different design elements constantly give a nod to the past. The look and feel of something is better in some instances when you understand the function, but it’s the 21st century, we need to just let go. Everyone knows how to use a camera app, a TV remote, a DVD player. There isn’t a need for a ‘reference’ to what that medium used to look like
Go to any app on a computer, an mp3 player, a TV and you’ll see constant ‘nostalgia’ factor. It derives how our computer power button looks, the album art1 on an mp3 player, how a phone’s ringtone sounds. Electronics and consumer goods constantly are conservative in inheriting the past.
Letting go of things that are obsolete in today’s fast paced world is a task not taken by many. Despite this, one company does stand out in doing so: Apple. They were the first to get rid of the Firewire port2, the floppy disk, and the first to get rid of the Compact Disc on its new MacBooks and iMacs. They were criticized then, but they ended up being right about the obsoletion of said products.
Let go of the past. Leave room for the new.