Airline Technology
Traveling is one of the best parts about the holidays. Airports, train stations, and highways are packed with people going to visit their families or just getting away from the city they live in. It’s always interesting to take notice of the technology seen and used by “normals” when you’re traveling. New tablets, a ton of Apple products, and maybe a product you didn’t think was so popular are things that I regularly see.
What’s weird though, is seeing how far behind travel companies, namely airlines are, when it comes modern technology.
This came to light recently after a trip to California with my family. After the trip, my and my sister were flying back to Utah out of Los Angeles Airport. And from start to finish there seemed to be strange things that just show how inefficient travel can be.
One of the main parts where you can see this is just the planes themselves. For a 20 year old, I’ve flown a lot. I’ve mainly flown with Southwest, and a few times Allegiant Airlines since they have great deals between Utah and Arizona. But this time we were flying back on Delta. So instead of having flight attendants reciting us the regular safety thing, which I think would’ve been way more efficient, they instead had a video playing. Which they couldn’t get to work properly.
First: the video starts out, and it plays an ad for Delta Airlines, saying how awesome they are and showing random “positions” within the company. Pans to office cubicles, pans to conference room, pans to important guy in a suit with a stapled on smile. “Welcome to our plane, we’re glad you’re on our plane, our plane is great because of all these people!”
Delta. I’m on your flight. You don’t need to advertise your flight to me. I’m not going anywhere, I promise.
But, somehow, their video playback system decided to start without any audio playing over the PA. So they stop it. And wait.
They’re rewinding it?! A VHS tape? for a brand new safety video?
Ok.
So they finally get it to play again, which makes us watch the you’re-on-a-Delta-Airlines-flight-watch-our-awesome-video-again-about-how-great-we-are video. Which was not really a nuisance, but still: can someone tell me why they’re marketing to people already on their plane? Sure, yes, you want us to come again. But this makes me want to go back to the “ancient” pre-flight check of just having people in the airplane demonstrating the safety features of this flight.
Finally the video gets to the safety part. Which, appropriately, is Christmas themed. Santa and his elves are happily showing me how to buckle my seatbelt and how to use the oxygen masks. So exciting!! And of course, during the video the flight attendants on board show the vests, oxygen masks, etc that they would’ve shown anyways if they demonstrated it themselves.
I think it’s slightly weird to have an advertisement and promo video about flying Delta Airlines when you’re on the flight. It seems a little redundant. Making us watch that, along with a safety video that took way too long to start playing is inefficient in my opinion. Take me back to a Southwest Airlines flight, then I don’t need a video screen and some weird 90’s movie that I can’t even remember. Everyone already has devices to play with and watch movies these days.